¹úÃñ²ÊƱ
Business School

Marketing

How to apply
Study with us
Personalise
¹úÃñ²ÊƱ Business School on campus

What is marketing?

Marketing is a process of creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. The Marketing major at ¹úÃñ²ÊƱ provides a comprehensive understanding of marketing concepts and strategies.

Why study marketing?Ìý

¹úÃñ²ÊƱ’s marketing courses balance theory with practice. As you learn marketing concepts and frameworks, you’ll have the opportunity to apply these through embedded professional experiences and practical assignments. You’ll graduate with the knowledge and expertise to that sets you up for dynamic, creative and successful marketing careers in the future of business.

Why choose ¹úÃñ²ÊƱ?

¹úÃñ²ÊƱ Business School are global leaders in business education.ÌýWe are ranked Australia's #1 Business School (Australian Financial Review (AFR) Boss, 2024) and we're a global top 20 university (QS World University Rankings, 2024–2026).Ìý

Our programs allow you to explore and understand business as a whole and get hands-on experience through work-integrated learning, internship, consulting projects and global practicums. You can establish a community of peers and and connect with future colleagues through Career Accelerator and diverse student-led groups, societies and institutes. ¹úÃñ²ÊƱ Business School is renowned for best-in-class teaching and student outcomes.

Your career opportunities

Marketing graduates work across a wide range of roles in almost all business organisations, specialist consultancies and agencies and non-profit organisations. The demand for ¹úÃñ²ÊƱ Marketing graduates has consistently been substantial. A strong network of ¹úÃñ²ÊƱ marketing alumni exists, not only in Sydney and across Australia but throughout the world. Organisations recruiting marketing graduates include ALDI, Colgate Palmolive, Energy Australia, Google, IBM, Kimberly-Clark, L’Oreal, Mars, P&G, Nestle, Qantas, Telstra, Unilever and many other firms and a vast diversity of organisations.

Graduates in marketing can start their careers in the following areas:

  • Advertising Specialist
  • Brand/Product Coordinator
  • Business Strategist
  • Digital Marketing Specialist
  • E-commerce Specialist
  • EDM and Content Specialist
  • Influencer Marketing Coordinator
  • Market Development Officer
  • Marketing Researcher
  • Marketing Strategist
  • Media Liaison Coordinator

Study with us